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The Cottontails Baby Story


Me and Sylvain Rabbit on holiday in France

Cottontails Baby began life in 2003 when I opened a small high street shop selling baby things in Pershore, Worcestershire. And to this day I don't quite know why I did it.

On almost every baby products website around, there is an 'about us' story which goes something like "I had my little girl and couldn't find the things I was looking for so I decided to open my own shop..." but my story is nothing like that. At 29 years old I felt I had never really found my path in life. I had no children of my own but a fair amount of retail experience and a general restlessness and drive to create a business of my own. I have always loved 'little things', children's books, old-fashioned toys... and after a bit of business planning, with one thousand pounds of savings and a bank loan, Cottontails Baby was born.


Our high street shop, 2003-2009

In 2005 I developed a website to complement the shop, and within a year the website had taken over and become the main part of the business.

For several years, and with a lot of help from my mother, I ran the shop and website side by side, then in 2009 took the leap out of bricks and mortar and firmly into the online world - I closed the shop, moved to Herefordshire and set about working from home, running Cottontails Baby as you see it today.

I work hard to create a 'Cottontails experience', to bring my toys to life with little stories, photos and films, and to make shopping at Cottontails a charming and quirky experience.

I hope you will smile as you wander through the website, browsing products and delving into my little corner of the online world.


Email: enquiries@cottontailsbaby.co.uk; website by: Tam Design